Our story

Makeup, coordinated to you.

Most of us have a drawer full of almost right. The lipstick that read too cool. The blush that vanished. The eyeshadow that fought our skin instead of flattering it. Coordinated Beauty exists to end that. We match cosmetics to your seasonal color palette, so every shade you buy is one made for you.

Elizabeth, founder of Coordinated Beauty
The founder

Meet Elizabeth

Elizabeth is the founder of Coordinated Beauty and the eye behind every product we carry. She trained in the 12 color season method and has spent more than two years running her own color analysis studio, The Color Coordinator, where she has helped hundreds of clients discover their season.

She came to color analysis the way many of her clients do. She has always loved clothes and makeup and wanted to understand how to do both better. She took a training, fell in love with the craft, and has not looked back since. What keeps her going is the confidence it gives people. Her goal is simple: help you look your best and feel your best. Elizabeth works from Carmel, a suburb of Indianapolis.

In the studio

How Elizabeth works

In an appointment, Elizabeth uses professional color drapes to identify your season and sub-season, watching how each hue makes your complexion look. Afterward, clients use our seasonal swatch books to shop with confidence, finding the clothes and makeup that suit their sub-season best.

Find your palette

Find your palette

Not sure which season is yours? Elizabeth offers virtual color analysis through The Color Coordinator. It pinpoints your palette and sub-season, so shopping Coordinated Beauty is effortless from your very first visit.